Google Inc. (GOOG): Today's Featured Internet Winner

Google ( GOOG) pushed the Internet industry higher today making it today's featured internet winner. The industry as a whole closed the day up 0.3%. By the end of trading, Google rose $4.51 (0.7%) to $613.66 on light volume. Throughout the day, 1.5 million shares of Google exchanged hands as compared to its average daily volume of 2.4 million shares. The stock ranged in a price between $610.23-$616.19 after having opened the day at $612.96 as compared to the previous trading day's close of $609.15. Other companies within the Internet industry that increased today were: InfoSpace ( INSP), up 21.7%, Quepasa Corporation ( QPSA), up 5.6%, Friendfinder Networks ( FFN), up 5.6%, and TheStreet ( TST), up 5.3%.

Google Inc., a technology company, maintains an index of Web sites and other online content for users, advertisers, and Google network members and other content providers. Google has a market cap of $159.3 billion and is part of the technology sector. The company has a P/E ratio of 23.1, above the average internet industry P/E ratio of 18.6 and above the S&P 500 P/E ratio of 17.7. Shares are down 5.7% year to date as of the close of trading on Wednesday. Currently there are 29 analysts that rate Google a buy, no analysts rate it a sell, and two rate it a hold.

TheStreet Ratings rates Google as a buy. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures, solid stock price performance, impressive record of earnings per share growth and compelling growth in net income. Although the company may harbor some minor weaknesses, we feel they are unlikely to have a significant impact on results.

On the negative front, China Finance Online ( JRJC), down 7.2%, LookSmart ( LOOK), down 4.8%, Yelp ( YELP), down 4.4%, and Vipshop Holdings Ltd ADR ( VIPS), down 3.7%, were all losers within the internet industry with Shutterfly ( SFLY) being today's internet industry loser.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the internet industry could consider First Trust Dow Jones Internet Idx ( FDN) while those bearish on the internet industry could consider ProShares Ultra Short Technology ( REW).