Summerfest
Date: June 27 through July 8 (closed July 2), Milwaukee, Wis.
Corporate backer: MolsonCoors

When U.S. Cellular, Briggs & Stratton ( BGG) and Harley-Davidson ( HOG) have to play second fiddle, you know hometown company Miller shelled out big bucks to paste its name to this multiday event. Then again, that's how fans get three-day passes to a festival including Aerosmith, The Roots, Iron Maiden, Common, Death Cab For Cutie, O.A.R., Train, Kelly Clarkson, Avett Brothers, Cake and Bob Mould for $36.

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