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NEW YORK ( TheStreet) -- The ex-dividend date for United Online (Nasdaq: UNTD) is tomorrow, May 10, 2012. Owners of shares as of market close today will be eligible for a dividend of 10 cents per share. At a price of $4.09 as of 9:30 a.m. ET, the dividend yield is 9.8%. The average volume for United Online has been 878,000 shares per day over the past 30 days. United Online has a market cap of $369.7 million and is part of the services sector and specialty retail industry. Shares are down 24.4% year to date as of the close of trading on Tuesday. United Online, Inc., through its subsidiaries, provides consumer products and services over the Internet in the United States, Europe, and internationally. The company operates in three segments: FTD, Content and Media, and Communications. The company has a P/E ratio of 7.4, equal to the average specialty retail industry P/E ratio and below the S&P 500 P/E ratio of 17.7.