NEW YORK (TheStreet) -- The stock market got off to a rough start this week. Not only has the broad market swoon knocked the life out of most tickers, several companies got hit on lackluster earnings reports.My biggest concern: I am waiting for a couple of paychecks to clear. In fact, until they do, it would not bother me if the market continued to correct, drop, tank or even crash. I fully understand that the prospects of these things scare many people. If you need your money soon and you're all-in, I understand your fear. When the day comes that I am two-to-five years out from needing cash from my nest egg, I will have tucked a more-than-sufficient portion of it under my proverbial mattress.
Names to Buy on WeaknessElectronic Arts ( EA), Activision Blizzard ( ATVI) and Zynga ( ZNGA). That's right. I like all three stocks. If a space exists where multiple companies can not only co-exist but thrive, the gaming sector is it. Investors have bruised and battered each of these stocks. As of Tuesday's close, EA is down 44.6% from its 52-week high. ATVI is off 13.9%. And ZNGA took a 50.2% haircut. Hold on tight, but if I were to create a basket between these three stocks, I would allocate 50% in ZNGA and 25% each in EA and ATVI. Yes, overweight ZNGA. Before you start talking about "bubbles," "irrational exuberance" and "dot-com booms and busts," let me explain myself. 10 Stocks to 'Like' When Facebook Goes Public >> First and foremost, I am a long-term investor. When I buy a stock, I do so with a time horizon measured in several years, not days, weeks or even months. And I buy future potential. Zynga has the visionary in its CEO Marc Pincus. As I started to explain Monday on TheStreet, I invest in visionaries like Jeff Bezos, Mark Zuckerberg and Pincus. These guys started companies, created spaces, changed the world and continue to own the role of trailblazing pioneer. I will bet on an entrepreneur any day of the week over an MBA. (And I know Pincus has an MBA, but he's as much of an MBA as I am urban planner or heart surgeon).
RetailersLululemon ( LULU) and Ralph Lauren ( RL). Retail apparel. Here's a space where plenty of companies coexist, but only the strong and well-positioned thrive. I only want to be long a handful of retailers. Generally, I will only consider apparel companies that operate from an Apple ( AAPL)-like position of strength. They need to score high on at least one of the following three counts:
The company has a curious business plan: It runs out of things on purpose (an attempt to boost demand by creating scarcity), it doesn't generally discount its products, it doesn't open new stores very often, and it doesn't electronically track customer purchases.That was not an earthquake you just felt. It's a Steve Jobs' Bozo explosion bubbling to the surface. I see LULU getting to the point where Ralph is now in about five-to-10 years.