(Graphic: Business Wire)

HopStop, the popular pedestrian navigation and transit routing service, has been selected by TeleCommunication Systems , Inc. (TCS) (NASDAQ: TSYS), a world leader in highly reliable and secure mobile communication technology to provide public transportation directions for TCS’ award-winning navigation services. The partnership enables TCS to deliver one of the most comprehensive multi-modal solutions in the mapping industry.

In today’s mobile ecosystem, wireless operators and OEMs are demanding highly relevant localized content, rather than simply generic subject matter. At the CTIA conference in New Orleans, TCS will showcase the HopStop integration using its NAVBuilder ® App2App feature, which enables seamless integration of third-party content. Conference attendees can preview the service at the TCS booth (#4423) beginning today.

The HopStop service extends TCS’ navigation and search functionalities – giving TCS customers and business partners a location-based ecosystem that connects existing applications and services without the need to customize their devices. Wireless service providers can utilize this TCS point-of-interest solution to enrich their users’ experience. For example, an enterprise-focused device OEM can integrate unique content for its business users, or a luxury automotive OEM can offer content best suited for its clientele.

TCS, well known for developing applications for navigation, hyper-local search, workforce tracking and family location, partnered with HopStop to further extend its position as the leading provider of white-label navigation applications. Under the terms of the agreement, TCS will embed HopStop’s service for both existing and new customers. This relationship covers all HopStop markets, which includes more than 200 cities worldwide.

“Our wireless operator customers and their end users demand a mobile navigation experience that extends beyond just vehicular navigation to include modes of pedestrian navigation, including mass transit,” noted Kevin Tsurutome, vice president of TCS’ Commercial Software Group. “In reviewing potential partners, we quickly came to realize no other company could provide the technology, ease of integration, reach and scale, critical mass and dependability that HopStop could.”

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