Marcus Hotels & Resorts Announces Milwaukee IndyFest Festivities And VIP Package

Marcus® Hotels & Resorts, a division of The Marcus Corporation (NYSE: MCS), today announced festivities and hotel packages for Milwaukee IndyFest taking place June 14 – 16, 2012 at the Hilton Milwaukee City Center and Wisconsin State Fair Park. Andretti Sports Marketing, led by IndyCar team owner Michael Andretti, is bringing back the IZOD IndyCar Series to Milwaukee, in addition to a concert and other exciting entertainment throughout the weekend. Marcus Hotels & Resorts is recognized as a Champion of the Community Partner and the official hotel and catering partner of this summer’s IndyFest event.

Milwaukee IndyFest Street Party Event at the Hilton Milwaukee

The festivities will kick off Thursday, June 14 with a block party featuring live music by The Toys. The block party is free to the public and will take place across from the Hilton Milwaukee in the parking lot on 5 th and Wisconsin. The Milwaukee IndyFest Street Party will feature a car show, House of Harley-Davidson parade, Indy race car driver appearances, food trucks, beer stations and more.

Chris Anderson, senior vice president at Marcus Hotels, says “This is a great way to start the summer festival season. We love that the Andretti family is bringing the IndyCar races back to Milwaukee and gives us a good reason to throw a party.”

IndyFest Events at Milwaukee Mile

Activities on Friday, June 15 include practice and qualifying for the IZOD IndyCar Series, in addition to a Battle of the Bands concert in the infield. Super Saturday, June 16 includes pre-race pageantry and the Milwaukee IndyFest 225 race beginning at 12 p.m. noon. After the race on Saturday, fans can enjoy the popular band, Smash Mouth, in concert on the infield stage.

Overnight Packages for IndyFest Weekend

Marcus Hotels offers exclusive access and shuttle transportation for IndyFest weekend, with value-priced packages at both the Hilton Milwaukee and Pfister Hotels.

One Night Room Only Package starting at $194 ($238 value):
  • Overnight accommodations at the Hilton Milwaukee (Friday or Saturday)
  • Two infield access passes (IndyCar Fan Village, Midway Rides, Family Fun Zone and “Snake Pit”)
  • Shuttle service to and from Milwaukee IndyFest
  • Complimentary parking at the Hilton Milwaukee

One Night VIP Package starting at $414 ($598 value):

Includes an overnight Hilton Milwaukee stay (Friday or Saturday), infield access passes, shuttle service, complimentary parking, plus:
  • Two Passes to the Marcus Club on Saturday
    • Gourmet buffet luncheon
    • Complimentary snacks and three drink tickets per pass
    • Cash bar service
    • Private restrooms
    • Access to the Paddock
    • Bottle of Andretti wine, one per room

Additional Marcus Club passes can be purchased for $175 per person at the time of reservation, onsite at the Milwaukee Mile, or at

Additional 1 and 2 night package options are available and can be booked at www.mkepackages/indyfest or by calling 1-877-704-5327.

Hotel packages do not include Grandstand race tickets which can purchased separately online at the Milwaukee IndyFest website: .

Corporate Opportunities

Companies interested in sponsorships and hospitality tents should please contact Braden Hurley at 317-872-2700 x265 or at

For more information on the latest news and updates from Marcus Hotels & Resorts, please visit:

About Marcus Hotels & Resorts

Marcus Hotels & Resorts, a division of The Marcus Corporation (NYSE: MCS), owns or manages 18 hotels, resorts and other properties in nine states. A force in the hospitality industry, Marcus Hotels & Resorts provides expertise in management, development and historical renovations. The company’s portfolio includes a wide variety of properties including city-center meeting hotels, upscale resorts and branded first-class hotels. For more information, please visit and follow the company on Facebook and Twitter (@MarcusHotels).

About Andretti Sports Marketing Wisconsin

Andretti Sports Marketing Wisconsin, LLC is a subsidiary of Andretti Sports Marketing, LLC. Based in Indianapolis with regional offices in Toronto, New York and Fort Lauderdale, Andretti Sports Marketing, LLC manages turn-key marketing solutions that drive targeted return-on-investment for its professional sports marketing clients. Led by racing legend Michael Andretti, Andretti Sports Marketing collaborates with MDC Partners’ agencies, blending a winning formula for corporations leveraging their brands within the sports marketing industry and to provide a seamless North American activation footprint. For more information on Andretti Sports Marketing, visit

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