With economic and market recovery continuing over 2012, consumption patterns of personal hygiene products in India will record a positive trend in both the medium and heavy frequency bands and the amount of non-users should decrease. Over 95% of Indian consumers use branded personal hygiene products. This can be primarily ascribed to the fragmented nature of the Indian retail market, as private labels typically perform better in mature, concentrated retail markets. New research study “Consumer Trends in the Personal Hygiene Market in India” prepared by Canadean offers an insightful view into the consumer behavior within the personal hygiene market in India. Its scope comprises:
- consumer survey data for the following specific categories: antiperspirants & deodorants, bath & shower products, and soap;
- detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category;
- volume shares in 2011 for brands and private label sales tracked by the survey;
- unique retailer choice and switching data provided at the product category level for 2011.