HJ Heinz Company ( HNZ) pushed the Consumer Goods sector higher today making it today's featured consumer goods winner. The sector as a whole closed the day up 0.1%. By the end of trading, HJ Heinz Company rose 45 cents (0.8%) to $53.76 on average volume. Throughout the day, 2.2 million shares of HJ Heinz Company exchanged hands as compared to its average daily volume of 2.1 million shares. The stock ranged in a price between $53.26-$54 after having opened the day at $53.33 as compared to the previous trading day's close of $53.31. Other companies within the Consumer Goods sector that increased today were: SGOCO Group ( SGOC), up 15.4%, Frederick's of Hollywood Group ( FOH), up 12%, Chicago Rivet & Machine ( CVR), up 9.8%, and Ever-Glory International Group ( EVK), up 8.7%.

H. J. Heinz Company manufactures and markets food products for consumers, and foodservice and institutional customers in North America, Europe, the Asia Pacific, and internationally. HJ Heinz Company has a market cap of $17.07 billion and is part of the food & beverage industry. The company has a P/E ratio of 17.8, equal to the average food & beverage industry P/E ratio and equal to the S&P 500 P/E ratio of 17.7. Shares are down 1.4% year to date as of the close of trading on Friday. Currently there are eight analysts that rate HJ Heinz Company a buy, one analyst rates it a sell, and seven rate it a hold.

TheStreet Ratings rates HJ Heinz Company as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, increase in net income, growth in earnings per share, increase in stock price during the past year and expanding profit margins. We feel these strengths outweigh the fact that the company has had generally poor debt management on most measures that we evaluated.

On the negative front, Tempur-Pedic International ( TPX), down 14.8%, Enova Systems ( ENA), down 14.4%, Nautilus Group ( NLS), down 9%, and Mannatech ( MTEX), down 8.9%, were all losers within the consumer goods sector with Sealed Air Corporation ( SEE) being today's consumer goods sector loser.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider iShares Dow Jones US Cons Goods ( IYK) while those bearish on the consumer goods sector could consider ProShares Ultra Sht Consumer Goods ( SZK).