WATERTOWN, Mass., May 7, 2012 /PRNewswire/ -- Tuition Advisory Services (TAS), the leading provider of comprehensive managed education solutions, announced today that it has changed its name to EdAssist ™, effective immediately. The new name brings the current corporate brand, TAS, together with the MyEdAssist online tuition management software brand to create a single, dynamic identity that accurately represents the organization's continued evolution beyond simple tuition assistance management. "As EdAssist, we are now better aligned as an organization to effectively highlight the full range of education-related services that make up the Bright Horizons family," said David Lissy, CEO of Bright Horizons, EdAssist's parent company. "Though we are changing our name, our philosophy of providing exceptional customer service, innovative technology, and efficiently managing our client's education assistance resources will remain the same." EdAssist offers a complete suite of education assistance management services that includes tuition assistance administration, individual employee education and financial advising, and a network of fully accredited universities and colleges. "Our new name clearly highlights that our role extends beyond typical administration of tuition assistance services," said Stephen Kramer, President of EdAssist. "It represents our close alignment with our client's education assistance and employee career development goals and better positions us as the leading full service provider of education assistance solutions." EdAssist takes a strategic approach toward corporate tuition assistance programs driving positive employee experiences and outcomes and delivering a measurable and consistent ROI, saving our clients millions of dollars every year. EdAssist education advisors work individually with employees to design a customized education program, guiding them through the complicated institutional research and decision-making processes. They help employees maximize their prior learning, military, and work experience. EdAssist's financial advisors are also a critical asset for employees faced with managing the increased costs for higher education, helping them to map out an effective financial strategy. EdAssist's broad education network of accredited schools offers access to reduced tuition costs, waived or reduced fees, and access to specialized programs. Through this broad range of services, employees are able to successfully achieve their educational goals in less time and at a reduced cost, while meeting the organization's talent development and cost management goals.