Marcus Theatres®, a division of The Marcus Corporation (NYSE:MCS), today announced the new CaptiView Closed Caption Viewing Systems and Fidelio Descriptive Audio Systems are now available at virtually all digital cinema locations throughout the Midwest. The innovative technology developed by Doremi Cinema allows hearing and visually impaired filmgoers to see most movies from any seat in the auditorium. The new technology enhancements are a result of the company’s large-scale digital cinema rollout completed in September 2011. “We are extremely pleased we can offer a memorable moviegoing experience to all of our patrons. The new closed-caption viewing system and audio system will allow hearing-impaired and visually-impaired guests to be able to see and hear the latest blockbusters from any seat in the theatre. Plus the system is easy and efficient to use,” said Bruce J. Olson, president of Marcus Theatres. For deaf and hard of hearing guests, the CaptiView system transmits encrypted closed captions to a small, easy-to-read screen that displays the dialogue. The screen is attached to a bendable support arm that securely fits in the chair’s cup holder. It can be easily adjusted and positioned directly in front of the guest and the device features a privacy visor to prevent distractions to others in the theatre. The Fidelio system provides either descriptive audio for visually impaired guests or audio from the movie for guests who need to adjust the volume. The convenient wireless audio system consists of a compact audio receiver and headset. Olson said captioning and descriptive audio will be available on most, but not all motion pictures. “Studios must add the captions and descriptive audio to the digital content that they provide to theatres, but the adjustable volume feature is available in all auditoriums for showings. There is no charge to use these systems. Our guests can simply ask for the devices at the box office. Marcus Theatres has been a leader in providing captioning and adjustable volume headsets in our theatres for over 20 years. These new innovative technologies continue our company’s strong commitment to providing the best moviegoing experience for all our guests,” added Olson.
In addition to the new technologies available to moviegoers, a new trailer, produced by Atlanta-based Cinema Concepts, will be introduced at all theatre locations today to celebrate the completion of the new Marcus Digital Xperience (MDX). The trailer, which will be produced in 2D and 3D, features the new MDX brand logo and highlights key elements of the complete MDX experience, in addition to Marcus Theatres’ leading moviegoing amenities.“The new trailer is just one part of letting guests know about all the benefits that Marcus Theatres have to offer. From the latest digital technology to upgraded lobby areas, self-serve concession stands and comfortable, memory-foam cushioned seats, the excitement of seeing the latest blockbusters is now better than ever,” said Olson. Olson noted as part of the MDX experience, in 93 of its largest auditoriums, Marcus Theatres is offering 4K digital projection technology versus the standard 2K technology. “4K digital projection technology allows for even higher resolution, definition and depth, as well as faster digital projection speeds. Digital cinema technology also allows us to offer more presentations of live and recorded alternate programming, such as Broadway plays, sporting events and concerts, and to add more 3D systems as needed,” said Olson. About Marcus Theatres Marcus Theatres®, a division of The Marcus Corporation (NYSE:MCS), is the sixth largest theatre circuit in the United States and currently owns or operates 694 screens at 56 locations in Wisconsin, Illinois, Iowa, Minnesota, Nebraska, North Dakota and Ohio. For more information, please visit www.marcustheatres.com and follow the company on Facebook and Twitter (@Marcus_Theatres). About The Marcus Corporation Headquartered in Milwaukee, Wisconsin, The Marcus Corporation is a leader in the lodging and entertainment industries, with significant company-owned real estate assets. In addition to its Marcus Theatres division, the company’s lodging division, Marcus Hotels & Resorts, owns or manages 18 hotels, resorts and other properties in nine states. For more information, visit the company’s web site at www.marcuscorp.com . Certain matters discussed in this press release are “forward-looking statements” intended to qualify for the safe harbors from liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements may generally be identified as such because the context of such statements include words such as we “believe,” “anticipate,” “expect” or words of similar import. Similarly, statements that describe our future plans, objectives or goals are also forward-looking statements. Such forward-looking statements are subject to certain risks and uncertainties which may cause results to differ materially from those expected, including, but not limited to, the following: (1) the availability, in terms of both quantity and audience appeal, of motion pictures for our theatre division, as well as other industry dynamics such as the maintenance of a suitable window between the date such motion pictures are released in theatres and the date they are released to other distribution channels; (2) the effects of increasing depreciation expenses, reduced operating profits during major property renovations, and preopening and start-up costs due to the capital intensive nature of our businesses; (3) the effects of adverse economic conditions in our markets, particularly with respect to our hotels and resorts division; (4) the effects of adverse weather conditions, particularly during the winter in the Midwest and in our other markets; (5) the effects on our occupancy and room rates from the relative industry supply of available rooms at comparable lodging facilities in our markets; (6) the effects of competitive conditions in our markets; (7) our ability to identify properties to acquire, develop and/or manage and continuing availability of funds for such development; and (8) the adverse impact on business and consumer spending on travel, leisure and entertainment resulting from terrorist attacks in the United States, the United States’ responses thereto and subsequent hostilities. Shareholders, potential investors and other readers are urged to consider these factors carefully in evaluating the forward-looking statements and are cautioned not to place undue reliance on such forward-looking statements. The forward-looking statements made herein are made only as of the date of this press release and we undertake no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances. Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50267601&lang=en