NEW YORK ( TheStreet) -- Over the weekend, Madison Square Garden's ( MSG) New York Knicks hung on in the NBA Playoffs, beating the Miami Heat 89-87. In the NHL's Eastern Conference semifinal series, the Rangers fell to the Washington Capitals, 3-2. Although the Rangers appear to have a much better chance of winning a championship, the success of sports franchises only tells part of MSG's story from an investment standpoint.Back in mid-April, I spelled out my case for
On the marketing partnership front, we have recently established new partnerships with Unilever, Blackberry, Tissot, (inaudible). The emergence of Jeremy Lin also created additional sponsored opportunities including a partnerships with Thailand based companies Acer and Maxis and a court side marketing campaign with Coca-Cola that include signage in Mandarin.