McDonald's Corporation (MCD): Today's Featured Leisure Loser

McDonald's Corporation ( MCD) pushed the Leisure industry lower today making it today's featured Leisure loser. The industry as a whole closed the day down 1.9%. By the end of trading, McDonald's Corporation fell $1.17 (-1.2%) to $95.87 on average volume. Throughout the day, 4.6 million shares of McDonald's Corporation exchanged hands as compared to its average daily volume of 5.8 million shares. The stock ranged in price between $95.75-$96.85 after having opened the day at $96.85 as compared to the previous trading day's close of $97.04. Other company's within the Leisure industry that declined today were: Arcos Dorados Holdings ( ARCO), down 16.5%, Caribou Coffee Company ( CBOU), down 13.5%, CEC Entertainment ( CEC), down 9.6%, and Orbitz Worldwide ( OWW), down 8.8%.

McDonald's Corporation, together with its subsidiaries, franchises and operates McDonald's restaurants primarily in the United States, Europe, the Asia Pacific, the Middle East, and Africa. McDonald's Corporation has a market cap of $99.08 billion and is part of the services sector. The company has a P/E ratio of 18.2, equal to the average leisure industry P/E ratio and above the S&P 500 P/E ratio of 17.7. Shares are down 2.8% year to date as of the close of trading on Thursday. Currently there are 16 analysts that rate McDonald's Corporation a buy, no analysts rate it a sell, and eight rate it a hold.

TheStreet Ratings rates McDonald's Corporation as a buy. The company's strengths can be seen in multiple areas, such as its solid stock price performance, growth in earnings per share, revenue growth, increase in net income and expanding profit margins. Although no company is perfect, currently we do not see any significant weaknesses which are likely to detract from the generally positive outlook.

On the positive front, Einstein Noah Restaurant Group ( BAGL), up 19%, Bluegreen Corporation ( BXG), up 4.9%, and Canterbury Park Holding Corporation ( CPHC), up 2.4%, were all gainers within the leisure industry with BJ'S Restaurants ( BJRI) being today's featured leisure industry winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the leisure industry could consider PowerShares Dynamic Leisure&Entert ( PEJ) while those bearish on the leisure industry could consider ProShares Ultra Sht Consumer Services ( SCC).