Most of the wide-eyed stares of disbelief focused on a blog post by Forrester Research's George Colony, but it was Rocco Pendola who got the ball o' doom rolling this week writing for TheStreet, which graciously hosts so many of these missives, possibly as part of a government make-work program for crazy people.
an article I wrote for TheStreet by a person who calls himself "The Macalope" over at MacWorld.com:
With a name like "The Macalope," you can't help but question the writer's objectivity. Now, mind you, I don't agree with the notion that members of the media or the blogosphere have an obligation to be "objective." We can save the lofty philosophical discussion for later, but, simply put, objectivity is a false notion. I am all for being fair, but fairness and objectivity are distinct concepts. Like it or not, we're all trying to persuade others to, at the very least, see our point of view. Unless I am showing the reader how to execute an "objective" investment strategy or concept, odds are that I am not being completely objective. Anybody in this business who tells you they are is feeding you a line. That said, I am going to do my best (for real) to be objective throughout the remainder of this article. Here's something that is objective, meaning it is "based on facts" and "can be known." It's AAPL's chart spanning April 1 to the close of trading Thursday, May 3, courtesy of Yahoo! Finance:
For one reason or another, AAPL bulls do not want to address something that should be a real concern: AAPL has not even flirted from across the room with the highs it set on April 9 and 10. This is an objective fact. On April 9, AAPL achieved an all-time closing high of $636.26. Intraday, April 10, AAPL notched its all-time high of $644.00. Since those two tops, the closest AAPL has come to either number is $636.87 (April 11), $631.33 (April 12), $624.70 (April 13) and $620.25 (April 18). In fact, with the exception of a couple multiday pops in April, most of AAPL's activity consists of a series of lower lows following each spike. In other words, bulls were never able to build any momentum to retest $636.26 or $644.00.
Contrast AAPL's near-term performance with that of Lululemon ( LULU), which dumped after what some analysts considered a lackluster earnings report. That stock powered to a 52-week high of $79.90 on Wednesday and notched another all-time high of $81.09 on Thursday, settling down to $80.30 at the close. Now, make no mistake about several things. While I consider Lululemon one of the most exciting companies in the world right now, I am not comparing Lululemon the company with Apple the company. I am merely looking at LULU the stock vs. AAPL the stock. And I think the most ardent AAPL bulls should do the same type of thing. AAPL seemed to have found support at its 50-day moving average, but LULU blew right through that marker. It showed remarkable strength on what was a bad day for the market pretty much across the board. Friday is a critical day for AAPL; it needs to regain, pass, sustain and close higher than that 50-day. If it does not, it's not the end of the world, but do not expect the right side of AAPL's chart to look like it does on the six-month or one-year iteration. If you're an AAPL investor, do you have a Plan B? With a stock that has appreciated by 67% over the last year, 118% over the last two years and 477% over the last five years, I don't think "I will wait for it to rebound because it always does" is a credible Plan B. AAPL needs to be perfect next quarter. It needs to do more than crush its own poor excuse for "guidance." Tim Cook has set the bar so high in China that anything less than triple-digit year-over-year revenue growth in that region could be a major disappointment. If you own AAPL, with or without on-paper gains, and you're not considering and strategizing for less-than-desirable and expected scenarios, you're not really managing a portfolio. You're gambling. It's akin to hoping that the Philadelphia Flyers will bounce back against the New Jersey Devils because, on paper, they're the better and more talented team. In recent articles on TheStreet, I offered several ways, particularly via options, to hedge and/or generate income from a position in AAPL as well as other stocks. Try to refrain from being clever like The Macalope in the comments section of this article. Instead, show us your Plan B. Do you even have one?