VF Corporation (VFC): Today's Featured Consumer Goods Loser

VF Corporation ( VFC) pushed the Consumer Goods sector lower today making it today's featured Consumer Goods loser. The sector as a whole closed the day down 1.5%. By the end of trading, VF Corporation fell $2.14 (-1.4%) to $153.57 on light volume. Throughout the day, 495,689 shares of VF Corporation exchanged hands as compared to its average daily volume of 967,700 shares. The stock ranged in price between $153.23-$155.75 after having opened the day at $155.41 as compared to the previous trading day's close of $155.71. Other company's within the Consumer Goods sector that declined today were: Green Mountain Coffee Roasters ( GMCR), down 47.8%, SGOCO Group ( SGOC), down 18.8%, Fuel Systems Solutions ( FSYS), down 18.5%, and Exceed Company ( EDS), down 17.1%.

V.F. Corporation designs and manufactures, or sources from independent contractors various apparel and footwear products primarily in the United States and Europe. VF Corporation has a market cap of $17.08 billion and is part of the consumer non-durables industry. The company has a P/E ratio of 18.9, equal to the average consumer non-durables industry P/E ratio and above the S&P 500 P/E ratio of 17.7. Shares are up 20.7% year to date as of the close of trading on Wednesday. Currently there are 11 analysts that rate VF Corporation a buy, no analysts rate it a sell, and seven rate it a hold.

TheStreet Ratings rates VF Corporation as a buy. The company's strengths can be seen in multiple areas, such as its robust revenue growth, solid stock price performance, impressive record of earnings per share growth, compelling growth in net income and attractive valuation levels. Although the company may harbor some minor weaknesses, we feel they are unlikely to have a significant impact on results.

On the positive front, Inventure Foods ( SNAK), up 12.3%, Cereplast ( CERP), up 9.8%, Lifetime Brands ( LCUT), up 7.1%, and SkyPeople Fruit Juice ( SPU), up 7.1%, were all gainers within the consumer goods sector with AptarGroup ( ATR) being today's featured consumer goods sector winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider iShares Dow Jones US Cons Goods ( IYK) while those bearish on the consumer goods sector could consider ProShares Ultra Sht Consumer Goods ( SZK).