Fibria Celulose SA (FBR): Today's Featured Consumer Non-Durables Winner

Fibria Celulose ( FBR) pushed the Consumer Non-Durables industry higher today making it today's featured consumer non-durables winner. The industry as a whole closed the day down 1.3%. By the end of trading, Fibria Celulose rose 24 cents (3.1%) to $8.08 on heavy volume. Throughout the day, 6.1 million shares of Fibria Celulose exchanged hands as compared to its average daily volume of two million shares. The stock ranged in a price between $7.90-$8.20 after having opened the day at $7.94 as compared to the previous trading day's close of $7.84. Other companies within the Consumer Non-Durables industry that increased today were: Cereplast ( CERP), up 9.8%, Ocean Bio-Chem ( OBCI), up 6.3%, Frederick's of Hollywood Group ( FOH), up 5.8%, and Avon Products ( AVP), up 5.5%.

Fibria Celulose S.A., together with its subsidiaries, engages in the production, sale, and export of short fiber pulp. It primarily provides bleached eucalyptus kraft pulp for use in manufacturing toilet paper, uncoated, and coated paper. Fibria Celulose has a market cap of $3.7 billion and is part of the consumer goods sector. The company has a P/E ratio of 18.4, above the S&P 500 P/E ratio of 17.7. Shares are up 0.9% year to date as of the close of trading on Wednesday. Currently there are no analysts that rate Fibria Celulose a buy, two analysts rate it a sell, and two rate it a hold.

TheStreet Ratings rates Fibria Celulose as a sell. The company's weaknesses can be seen in multiple areas, such as its deteriorating net income, disappointing return on equity, generally disappointing historical performance in the stock itself and feeble growth in its earnings per share.

On the negative front, Exceed Company ( EDS), down 17.1%, Shiner International ( BEST), down 13.9%, SodaStream International ( SODA), down 9.8%, and K-Swiss ( KSWS), down 7.5%, were all losers within the consumer non-durables industry with Coach ( COH) being today's consumer non-durables industry loser.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider Consumer Staples Select Sector SPDR ( XLP) while those bearish on the consumer non-durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).