Yoo-hoo is one of the leading chocolate drinks in the U.S. It was created in the 1920s by Natale Olivieri, who discovered a way to produce a dairy-based chocolate beverage that would not spoil on the shelf. Yoo-hoo enjoyed explosive growth in the 1950s and 1960s, thanks in part to an advertising campaign featuring New York Yankees legend Yogi Berra, who popularized the tagline, “It’s Me-hee for Yoo-hoo.”The brand went through several ownership changes leading up to its 2002 acquisition by Cadbury Schweppes, which spun off its entire North American beverage business into Dr Pepper Snapple Group in 2008. The Yoo-hoo student team will experience a hands-on approach to managing a consumer packaged goods brand. To develop a financially sound growth plan, the students will need to analyze existing data, identify data needs and also learn to work with less than 100 percent of the desired data. They’ll learn to respond to the real-time market and how to deal with people issues and constraints. If all goes as planned, a new team of McCombs MBA students from the class of 2014 will take over Yoo-hoo or another DPS brand in January 2013, and the program will be extended to more students and companies. About the McCombs School of Business The highest ranked business school in Texas and the Southwest, the McCombs School of Business at The University of Texas at Austin is dedicated to educating the business leaders of tomorrow while creating knowledge for industry and society. One of the few schools in the country to receive top marks in nearly all the business specialty areas ranked annually by U.S. News & World Report—at both the undergraduate and graduate levels — McCombs educates more than 6,000 students each year, creating one of the largest cumulative impacts of any business school in the world. About Dr Pepper Snapple Group Dr Pepper Snapple Group, Inc. (NYSE: DPS) is the leading producer of flavored beverages in North America and the Caribbean. Our success is fueled by more than 50 brands that are synonymous with refreshment, fun and flavor. We have 6 of the top 10 non-cola soft drinks, and 11 of our 14 leading brands are No. 1 in their flavor categories. In addition to our flagship Dr Pepper and Snapple brands, our portfolio includes Sunkist soda, 7UP, A&W, Canada Dry, Crush, Mott's, Squirt, Hawaiian Punch, Peñafiel, Clamato, Schweppes, Rose's, Mr & Mrs T mixers and Yoo-hoo. To learn more about our iconic brands and Plano, Texas-based company, please visit www.drpeppersnapple.com.