CHICAGO ( MainStreet) -- There are many ways for a company to position itself as innovative, from creating a product that revolutionizes an industry to simply using unconventional fonts on a website. Now even job titles have become part of the innovation toolkit, an opportunity to signal a company's out-of-the box approach.It's no surprise that the trend has been propagated by Internet start-ups, given that many of them boast of their casual, nonhierarchical work environments. (Come to the office in jeans and flip-flops! And feel free to bring your dog!) With the organizational charts and cubicles of traditional corporations replaced by flexible work groups and open-plan offices, plain-vanilla job titles were open to re-interpretation as well.
|The online men's clothing catalog Bonobos calls the workers handling customer interactions "Ninjas" -- a powerful, memorable title that could have some downside.|