Blue Nile Stock Hits New 52-Week Low (NILE)

NEW YORK ( TheStreet) -- Blue Nile (Nasdaq: NILE) hit a new 52-week low Thursday as it is currently trading at $28.50, below its previous 52-week low of $28.52 with 23,695 shares traded as of 10:25 a.m. ET. Average volume has been 330,000 shares over the past 30 days.

Blue Nile has a market cap of $413.1 million and is part of the services sector and specialty retail industry. Shares are down 28.8% year to date as of the close of trading on Wednesday.

Blue Nile, Inc. operates as an online retailer of diamonds and fine jewelry worldwide. Its fine jewelry selection includes diamond, gemstone, platinum, gold, pearl and sterling silver jewelry, and accessories, as well as wedding bands, earrings, necklaces, pendants, bracelets, and watches. The company has a P/E ratio of 38.6, equal to the average specialty retail industry P/E ratio and above the S&P 500 P/E ratio of 17.7.

TheStreet Ratings rates Blue Nile as a hold. The company's strengths can be seen in multiple areas, such as its notable return on equity and largely solid financial position with reasonable debt levels by most measures. However, as a counter to these strengths, we also find weaknesses including feeble growth in the company's earnings per share, deteriorating net income and poor profit margins. You can view the full Blue Nile Ratings Report.

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