NEW YORK ( TheStreet) -- Blue Nile (Nasdaq: NILE) hit a new 52-week low Thursday as it is currently trading at $28.50, below its previous 52-week low of $28.52 with 23,695 shares traded as of 10:25 a.m. ET. Average volume has been 330,000 shares over the past 30 days. Blue Nile has a market cap of $413.1 million and is part of the services sector and specialty retail industry. Shares are down 28.8% year to date as of the close of trading on Wednesday. Blue Nile, Inc. operates as an online retailer of diamonds and fine jewelry worldwide. Its fine jewelry selection includes diamond, gemstone, platinum, gold, pearl and sterling silver jewelry, and accessories, as well as wedding bands, earrings, necklaces, pendants, bracelets, and watches. The company has a P/E ratio of 38.6, equal to the average specialty retail industry P/E ratio and above the S&P 500 P/E ratio of 17.7.
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