3M Unitek today launched Incognito™ Lite Hidden Braces, a new lingual brace system that is placed on the inside of the teeth, making it virtually unnoticeable to others. Incognito Lite Braces realign the “social six” teeth – those in view when smiling or talking – and are used as a treatment method for mild to moderate misalignment cases that do not require the full Incognito™ Hidden Braces System. The only 100 percent customized lingual fixed bracket system on the market today, Incognito Lite braces are an ideal treatment option for adult patients, especially relapse cases. The product has been awarded the prestigious international design prize, The Red Dot Award: Product Design 2012. It received the globally sought-after Red Dot for its fine design in the health care products category. Incognito Lite Hidden Braces use the same advanced technology as the original Incognito Hidden Braces, featuring completely customized brackets and robotically bent wires. However, Incognito Lite Braces require fewer brackets and only three preselected archwires, mounted exclusively on the inside of the teeth, which allow for an efficient, yet targeted treatment. Orthodontists benefit from the easier accessibility to the area behind patients’ teeth during system placement, and fewer wires are used than with the original Incognito Hidden Braces – delivering faster results. Another key differentiator is that it is the first Incognito Braces product to be digitally set up using proprietary software. Patients can expect the same precise treatment results found with the original Incognito Hidden Braces . In addition, patients may experience shorter treatment time compared to other ‘invisible’ solutions on the market, because Incognito Lite Braces are worn all day, every day. “We are thrilled to make this simple and completely aesthetic treatment option available to our customers. Our focus was on creating a treatment option that was simple for our orthodontists. This product offers great ease-of-use for their staff, thanks to simple bonding and simple wire changes, and it’s a simple treatment for patients because it requires much less treatment time. We want to help our orthodontists give their patients what they want: straight teeth with hidden braces,” said Gabrielle Minkus, U.S. marketing manager for the Incognito brand, 3M Unitek.