Local Corporation Earns Two Finalist Nominations For TechAmerica High-Tech Innovation Awards

Local Corporation (NASDAQ: LOCM), a leading online local media company, today announced that it has been named a finalist in two product and technology categories for the TechAmerica Orange County High-Tech Innovation Awards.

Now in its 19 th year, this premier business event celebrates excellence and achievement in the region’s technology industry and honors local companies, individuals and products that drive innovation in Orange County. This year’s winners will be announced at a dinner on June 14, 2012, at the Hilton in Costa Mesa, Calif.

Local Corporation's Rovion Ad Management Platform was named a finalist for Best Cloud Product and the company's Exact Match local business solution suite was named a finalist in the Best Internet/E-Commerce category.

"This recognition from the TechAmerica organization validates our market leadership in delivering innovative digital media solutions that enable brands, publishers and local merchants to effectively connect with consumers," said Michael Sawtell, Local Corporation president and COO.

Rovion Ad Management Platform

The Rovion Ad Management Platform is the first automated, cloud-based solution that enables agencies, brands and publishers to create and publish original rich media ads without code or Adobe Flash® authoring software. The scalable platform is completely customizable and its drag and drop functionality helps companies develop rich media ad units that can be served in multiple formats across multiple channels including online or on mobile devices via HTML5. The company recently released additional functionality within the platform including the ability for users to develop ads that incorporate new video formats and polling features.

Exact Match Local Business Solutions

Exact Match is a suite of cost effective, subscription-based online advertising and digital marketing products designed to help SMBs build their online presence and be found. Exact Match enables local businesses to boost brand awareness and reach targeted customers when they are searching for products and services online and via mobile devices. The suite includes a geo-targeted website, a mobile-optimized website, social media presence, brand-centric display advertising and more.

“We received nearly 100 nominations including start-up innovators, high-growth companies and established industry players from across Orange County,” said Bob Brunson, director, TechAmerica Orange County. “We congratulate Local Corporation on this honor. This region is home to groundbreaking innovations, including Local Corporation's Rovion Ad Management Platform and Exact Match local business solutions, that continue to influence technology development, and we’re excited to help highlight them along with the other finalists this year.”

About Local Corporation

Local Corporation (NASDAQ:LOCM) is a local media company that specializes in connecting brick-and-mortar businesses with online customers using a variety of innovative digital marketing products including local rich media, local business and product search, mobile, SEO, web hosting, social media and daily deals. The company serves a million consumers a day on the flagship Local.com website, Spreebird.com and a network of over 1,000 regional media sites. To advertise, or for more information, visit: http://www.local.com/ or http://www.localcorporation.com.

Local Corporation is a registered trade name of Local.com Corporation.

Adobe and Flash are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries.

About TechAmerica

TechAmerica is the leading voice for the U.S. technology industry – the driving force behind productivity growth and jobs creation in the United States and the foundation of the global innovation economy. Representing approximately 1,000 member companies of all sizes from the public and commercial sectors of the economy, it is the industry’s largest advocacy organization and is dedicated to helping members’ top and bottom lines. TechAmerica is also the technology industry's only grassroots-to-global advocacy network, with offices in state capitals around the United States, Washington, D.C., Europe (Brussels) and Asia (Beijing). Learn more about TechAmerica at www.techamerica.org.

Forward Looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "anticipate," "plan," "will," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements. Key risks are described in the filings we make with the U.S. Securities and Exchange Commission. The forward-looking statements in this release speak only as of the date they are made. We undertake no obligation to revise or update publicly any forward-looking statement for any reason. Unless otherwise stated, all site traffic and usage statistics are from third-party service providers engaged by the company.

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