Goodyear Tire & Rubber ( GT) pushed the Consumer Non-Durables industry lower today making it today's featured Consumer Non-Durables loser. The industry as a whole closed the day up 0.4%. By the end of trading, Goodyear Tire & Rubber fell 14 cents (-1.2%) to $11.14 on average volume. Throughout the day, 6.1 million shares of Goodyear Tire & Rubber exchanged hands as compared to its average daily volume of 6.7 million shares. The stock ranged in price between $11.01-$11.24 after having opened the day at $11.19 as compared to the previous trading day's close of $11.28. Other company's within the Consumer Non-Durables industry that declined today were: MOD-PAC Corporation ( MPAC), down 22.7%, Exceed Company ( EDS), down 8.6%, Tufco Technologies ( TFCO), down 6.8%, and Standard Register Company ( SR), down 4.9%. The Goodyear Tire & Rubber Company develops, manufactures, distributes, and sells tires, and related products and services worldwide. Goodyear Tire & Rubber has a market cap of $2.69 billion and is part of the consumer goods sector. The company has a P/E ratio of 13.9, below the average consumer non-durables industry P/E ratio of 14.1 and below the S&P 500 P/E ratio of 17.7. Shares are down 20.4% year to date as of the close of trading on Tuesday. Currently there are four analysts that rate Goodyear Tire & Rubber a buy, one analyst rates it a sell, and one rates it a hold. TheStreet Ratings rates Goodyear Tire & Rubber as a hold. The company's strengths can be seen in multiple areas, such as its revenue growth, notable return on equity and good cash flow from operations. However, as a counter to these strengths, we also find weaknesses including generally poor debt management, poor profit margins and a generally disappointing performance in the stock itself.