Procter & Gamble Co (PG): Today's Featured Consumer Non-Durables Winner

Procter & Gamble ( PG) pushed the Consumer Non-Durables industry higher today making it today's featured consumer non-durables winner. The industry as a whole closed the day up 0.4%. By the end of trading, Procter & Gamble rose 42 cents (0.7%) to $63.99 on average volume. Throughout the day, nine million shares of Procter & Gamble exchanged hands as compared to its average daily volume of 10.6 million shares. The stock ranged in a price between $63.40-$64.11 after having opened the day at $63.79 as compared to the previous trading day's close of $63.57. Other companies within the Consumer Non-Durables industry that increased today were: STR Holdings ( STRI), up 27.8%, Energizer Holdings ( ENR), up 9.6%, Wolverine World Wide ( WWW), up 9.1%, and Rogers Corporation ( ROG), up 8.3%.

The Procter & Gamble Company provides consumer packaged goods in the United States and internationally. Procter & Gamble has a market cap of $174.38 billion and is part of the consumer goods sector. The company has a P/E ratio of 19.5, equal to the average consumer non-durables industry P/E ratio and above the S&P 500 P/E ratio of 17.7. Shares are down 4.7% year to date as of the close of trading on Tuesday. Currently there are 14 analysts that rate Procter & Gamble a buy, two analysts rate it a sell, and seven rate it a hold.

TheStreet Ratings rates Procter & Gamble as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, good cash flow from operations, expanding profit margins, reasonable valuation levels and solid stock price performance. We feel these strengths outweigh the fact that the company has had sub par growth in net income.

On the negative front, MOD-PAC Corporation ( MPAC), down 22.7%, Exceed Company ( EDS), down 8.6%, Tufco Technologies ( TFCO), down 6.8%, and Standard Register Company ( SR), down 4.9%, were all losers within the consumer non-durables industry with Goodyear Tire & Rubber ( GT) being today's consumer non-durables industry loser.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider Consumer Staples Select Sector SPDR ( XLP) while those bearish on the consumer non-durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).