CHICAGO, May 2, 2012 /PRNewswire/ -- Jones Lang LaSalle today announced that it has launched PortfolioCommand(SM), a new offering that represents the integration of business strategy, transaction advisory and portfolio strategy. Featuring multi-disciplinary teams led by an embedded portfolio manager with training and experience in business, finance and transaction advisory, PortfolioCommand(SM) represents a fully integrated programmatic approach to portfolio optimization. This offering provides a powerful combination of expertise and technology that drives business results including improved sustainability outcomes; access to customers; talent attraction, retention and enablement; and increases in profitability and growth. "In today's complex and sometimes volatile business environment, real estate must focus on return on investment with a limited tolerance for risk," according to Managing Director Kenneth Rudy. "PortfolioCommand(SM) delivers smart, confident and rapid decision-making, thanks to the integration of multi-disciplinary expertise with live data-driven scenario planning." The first in the industry to link both business strategy and portfolio strategy with transaction management and execution, PortfolioCommand(SM) combines strategic oversight and boots on the ground. The teams have the expertise and technology to run "live" business implication scenarios for either long-term or immediate decision-making (think: real estate impact from of a product line acquisition, corporate M&A, virtual workplace program roll-outs, etc.). "We developed PortfolioCommand(SM) to engage business leaders in an informed dialogue that centers on value creation rather than just cost reduction," asserts Elaine Melonides, Managing Director at Jones Lang LaSalle, "What used to take weeks now happens in real time, ensuring and measuring ROI, informing capital planning, improving team productivity and speed to market." How It Works At the center of PortfolioCommand(SM) is a certified and trained portfolio manager who has deep expertise in the disciplines of business strategy, analytics, transaction execution and performance management. Fully supported by advanced technology and customized for each organization, the dashboard visually demonstrates how the real estate portfolio is being impacted by current HR, IT, transaction, macroeconomic and market data – or how it might be impacted should factors change. Using smart technology to elevate corporate real estate performance As an industry leader in transaction advisory services and portfolio optimization, providing services to more than 250 major corporations totaling 1.8 billion square feet of real estate globally, Jones Lang LaSalle is committed to developing solutions that combine smart technology with professional expertise and global execution.