Kemper Corporation (NYSE: KMPR) announced today that it is changing the name of its Unitrin Direct business to Kemper Direct, effective May 2, 2012. “This announcement completes yet another step in the rebranding of our family of companies,” said Donald G. Southwell, Kemper’s Chairman, President and Chief Executive Officer. “The market reception to our Kemper name has been terrific, and I am pleased with our rebranding progress.” While the name is new, Kemper Direct remains committed to serving its customers. For more information on the name change please visit kemperdirect.com. About Kemper Kemper Direct is part of Kemper Corporation and provides insurance products directly to consumers via direct mail, web, employer-sponsored employee benefit programs and other affinity relationships. Kemper is a diversified insurance holding company with subsidiaries that provide an array of products to the individual and small business markets: kemper.com.