Lorillard ( LO) pushed the Tobacco industry lower today making it today's featured Tobacco loser. The industry as a whole closed the day down 0.4%. By the end of trading, Lorillard fell $1.73 (-1.3%) to $133.56 on average volume. Throughout the day, 1.2 million shares of Lorillard exchanged hands as compared to its average daily volume of 1.3 million shares. The stock ranged in price between $133.31-$135.18 after having opened the day at $134.70 as compared to the previous trading day's close of $135.29. Another company within the Tobacco industry that decreased today was Star Scientific ( CIGX), down 1.8%. Lorillard, Inc., through its subsidiaries, manufactures and sells cigarettes in the United States. It markets approximately 43 product offerings in various brand names, including Newport, Kent, True, Maverick, and Old Gold. Lorillard has a market cap of $17.71 billion and is part of the consumer goods sector. The company has a P/E ratio of 17.2, above the average tobacco industry P/E ratio of 17 and below the S&P 500 P/E ratio of 17.7. Shares are up 18.7% year to date as of the close of trading on Monday. Currently there are three analysts that rate Lorillard a buy, no analysts rate it a sell, and six rate it a hold. TheStreet Ratings rates Lorillard as a buy. The company's strengths can be seen in multiple areas, such as its solid stock price performance, revenue growth, largely solid financial position with reasonable debt levels by most measures and expanding profit margins. We feel these strengths outweigh the fact that the company has had sub par growth in net income.