Priceline.com Inc. (PCLN): Today's Featured Leisure Loser

Priceline.com ( PCLN) pushed the Leisure industry lower today making it today's featured Leisure loser. The industry as a whole closed the day up 1%. By the end of trading, Priceline.com fell $5.65 (-0.7%) to $755.17 on average volume. Throughout the day, one million shares of Priceline.com exchanged hands as compared to its average daily volume of 1.1 million shares. The stock ranged in price between $750-$766.89 after having opened the day at $760.82 as compared to the previous trading day's close of $760.82. Other company's within the Leisure industry that declined today were: Domino's Pizza ( DPZ), down 9.3%, Good Times Restaurants ( GTIM), down 8.6%, Orbitz Worldwide ( OWW), down 3.8%, and Jamba ( JMBA), down 3.5%.

priceline.com Incorporated, together with its subsidiaries, operates as an online travel company. Priceline.com has a market cap of $37.95 billion and is part of the services sector. The company has a P/E ratio of 36.9, equal to the average leisure industry P/E ratio and above the S&P 500 P/E ratio of 17.7. Shares are up 62.7% year to date as of the close of trading on Monday. Currently there are 15 analysts that rate Priceline.com a buy, no analysts rate it a sell, and two rate it a hold.

TheStreet Ratings rates Priceline.com as a buy. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures, notable return on equity, expanding profit margins and good cash flow from operations. Although no company is perfect, currently we do not see any significant weaknesses which are likely to detract from the generally positive outlook.

On the positive front, P.F. Chang's China Bistro ( PFCB), up 29.7%, Canterbury Park Holding Corporation ( CPHC), up 22.4%, Kona Grill ( KONA), up 8.5%, and Texas Roadhouse ( TXRH), up 7.6%, were all gainers within the leisure industry with Carnival Corporation ( CCL) being today's featured leisure industry winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the leisure industry could consider PowerShares Dynamic Leisure&Entert ( PEJ) while those bearish on the leisure industry could consider ProShares Ultra Sht Consumer Services ( SCC).
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