Kellogg Company ( K) pushed the Food & Beverage industry lower today making it today's featured Food & Beverage loser. The industry as a whole closed the day up 0.5%. By the end of trading, Kellogg Company fell 54 cents (-1.1%) to $50.04 on average volume. Throughout the day, 2.5 million shares of Kellogg Company exchanged hands as compared to its average daily volume of 2.2 million shares. The stock ranged in price between $50-$50.65 after having opened the day at $50.57 as compared to the previous trading day's close of $50.57. Other company's within the Food & Beverage industry that declined today were: Bridgford Foods Corporation ( BRID), down 9.9%, Coffee Holding Company ( JVA), down 5.3%, Tianli Agritech ( OINK), down 5%, and Adecoagro ( AGRO), down 4.6%.

Kellogg Company, together with its subsidiaries, manufactures and markets ready-to-eat cereal and convenience food products primarily in North America, Europe, Latin America, and the Asia Pacific. Kellogg Company has a market cap of $17.97 billion and is part of the consumer goods sector. The company has a P/E ratio of 14.9, equal to the average food & beverage industry P/E ratio and below the S&P 500 P/E ratio of 17.7. Shares are unchanged year to date as of the close of trading on Monday. Currently there are three analysts that rate Kellogg Company a buy, one analyst rates it a sell, and 13 rate it a hold.

TheStreet Ratings rates Kellogg Company as a buy. The company's strengths can be seen in multiple areas, such as its notable return on equity, good cash flow from operations and expanding profit margins. We feel these strengths outweigh the fact that the company has had generally poor debt management on most measures that we evaluated.

On the positive front, Imperial Sugar Company ( IPSU), up 58%, Reeds ( REED), up 7.1%, Archer-Daniels Midland Company ( ADM), up 7.1%, and Fresh Del Monte Produce ( FDP), up 7%, were all gainers within the food & beverage industry with PepsiCo ( PEP) being today's featured food & beverage industry winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the food & beverage industry could consider PowerShares Dynamic Food & Beverage ( PBJ) while those bearish on the food & beverage industry could consider PowerShares DB Agriculture Sht ETN ( ADZ).

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