Avon Products Inc (AVP): Today's Featured Consumer Non-Durables Loser

Avon Products ( AVP) pushed the Consumer Non-Durables industry lower today making it today's featured Consumer Non-Durables loser. The industry as a whole closed the day down 0.7%. By the end of trading, Avon Products fell $1.73 (-8%) to $19.87 on heavy volume. Throughout the day, 17.6 million shares of Avon Products exchanged hands as compared to its average daily volume of 7.6 million shares. The stock ranged in price between $19.55-$21 after having opened the day at $20.84 as compared to the previous trading day's close of $21.60. Other company's within the Consumer Non-Durables industry that declined today were: Exceed Company ( EDS), down 14.3%, Swisher Hygiene ( SWSH), down 12.9%, Nu Skin ( NUS), down 8.3%, and Weyco Group ( WEYS), down 7.1%.

Avon Products, Inc. manufactures and markets beauty and related products worldwide. Avon Products has a market cap of $8.71 billion and is part of the consumer goods sector. The company has a P/E ratio of 18, below the average consumer non-durables industry P/E ratio of 18.3 and above the S&P 500 P/E ratio of 17.7. Shares are up 23.6% year to date as of the close of trading on Monday. Currently there are four analysts that rate Avon Products a buy, no analysts rate it a sell, and nine rate it a hold.

TheStreet Ratings rates Avon Products as a buy. The company's strengths can be seen in multiple areas, such as its attractive valuation levels, good cash flow from operations and expanding profit margins. We feel these strengths outweigh the fact that the company has had sub par growth in net income.

On the positive front, Shiner International ( BEST), up 10.8%, ACCO Brands ( ABD), up 4.3%, Xerium Technologies ( XRM), up 3.8%, and Tandy Brands Accessories ( TBAC), up 3.5%, were all gainers within the consumer non-durables industry with MeadWestvaco Corporation ( MWV) being today's featured consumer non-durables industry winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider Consumer Staples Select Sector SPDR ( XLP) while those bearish on the consumer non-durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).
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