Shuffle Master ( SHFL) pushed the Consumer Durables industry lower today making it today's featured Consumer Durables loser. The industry as a whole closed the day down 0.3%. By the end of trading, Shuffle Master fell 52 cents (-2.9%) to $17.15 on average volume. Throughout the day, 509,001 shares of Shuffle Master exchanged hands as compared to its average daily volume of 624,600 shares. The stock ranged in price between $17.12-$17.88 after having opened the day at $17.65 as compared to the previous trading day's close of $17.67. Other company's within the Consumer Durables industry that declined today were: SGOCO Group ( SGOC), down 6.9%, Elecsys Corporation ( ESYS), down 6.9%, WMS Industries ( WMS), down 6.1%, and Johnson Outdoors ( JOUT), down 5.4%.

Shuffle Master, Inc. manufactures and distributes gaming devices, and operates inter-casino linked systems and slot routes. It leases, licenses, and sells its products. Shuffle Master has a market cap of $982 million and is part of the consumer goods sector. The company has a P/E ratio of 28.8, equal to the average consumer durables industry P/E ratio and above the S&P 500 P/E ratio of 17.7. Shares are up 50.8% year to date as of the close of trading on Monday. Currently there are three analysts that rate Shuffle Master a buy, no analysts rate it a sell, and three rate it a hold.

TheStreet Ratings rates Shuffle Master as a buy. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures, solid stock price performance, impressive record of earnings per share growth and compelling growth in net income. Although no company is perfect, currently we do not see any significant weaknesses which are likely to detract from the generally positive outlook.

On the positive front, Hooker Furniture Corporation ( HOFT), up 4.4%, Sensata Technologies Holding B.V ( ST), up 4%, Select Comfort Corporation ( SCSS), up 3.7%, and Cybex International ( CYBI), up 3.5%, were all gainers within the consumer durables industry with Pitney Bowes ( PBI) being today's featured consumer durables industry winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer durables industry could consider Consumer Discretionary Sel Sec SPDR ( XLY) while those bearish on the consumer durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).