Top Deals Site CouponMountain.com Gives Online Coupons A Makeover

Reinforcing its commitment to consumers, CouponMountain.com, a ValueClick Brand (NASDAQ: VCLK), has revamped its look and feel to help bargain-hunters find deals with improved ease and efficiency. Reaching an audience of millions of shoppers each month, the leading coupon website has positioned its new design to simplify and streamline how people search for offers and promotions from thousands of popular retailers.

Coupons as a dynamic consumer landscape

“The world of online coupons has changed dramatically since 2001 when we first launched CouponMountain.com,” says Daniel Washburn, VP North America for ValueClick Brands. “More than ever before, consumers have access to a range of options to help them save. Beyond just sharing the best offers and savings opportunities, deals websites need to empower consumers with the resources to consistently save money as part of their normal shopping routines.”

After conducting in-depth consumer insights research, CouponMountain’s leadership team realized that people wanted a dependable and straightforward solution for savings opportunities.

“Looking beyond our company’s data, we launched right into fundamental questions of how people search for deals, what they find frustrating, and what they value,” said Steve Neufer, president of ValueClick Brands. “At the end of the day, we found that people really value simplicity and organization. More so than bells and whistles, people want a trustworthy tool that’s dependable, straightforward, and results-oriented. That is why we rebuilt CouponMountain to set new precedents for those values.”

Self-examination is essential for building a top consumer tool

According to CouponMountain’s user insights expert Ritika Puri, thorough and critical self-examination is essential for creating a strong consumer value proposition.

“Happy users are invaluable to CouponMountain. As a consumer-facing business, it’s important that we look beyond our own judgments to create a product that people genuinely like,” Puri says. “Throughout our research, we prioritized our users’ perspectives over our own — they had the final say in what we needed to change. This process isn’t always easy but it’s immensely rewarding for building a robust tool that customers can enjoy.”

Ideas translated into features

Faced with a range of tips and suggestions for new features, CouponMountain’s leadership team handpicked elements that fit strongly with their visitors’ most important needs.

“People have limited time to search for coupons while shopping online. They want that information, but they don’t want to wade through troughs of expired deals and unneeded noise,” Washburn says. “They should be able to quickly sort through deals to find what they need most.”

Washburn adds that the solution has to be something more visually friendly than ordinary lists.

“We built our new website around these basic — but frequently overlooked — consumer needs. We wanted to give people as many reliable coupons as possible in an exceptionally straightforward format,” said Washburn. “CouponMountain’s core value is in being ‘all about the user’ as well as being the most reliable, easy-to-use, and organized coupon site out there.”

To see the refreshed website and to learn more about CouponMountain, please visit http://www.CouponMountain.com.

About CouponMountain.com

CouponMountain.com is the most trusted source for online coupons, promotional codes, and deals in a wide variety of categories, such as clothing, home and garden, electronics, and more. CouponMountain.com has been a leader in saving consumers money since 2001 and features exclusive online coupons from top brands such as  HPAnn Taylor, Home Depot, Lowe’s, Macy’s, and  FTD. CouponMountain.com also regularly offers coupons and deals from a number of top retailers such as  TargetPottery Barn,  Kohl’s and more. Based in Monrovia, CA, CouponMountain is part of ValueClick Brands, a wholly owned subsidiary of ValueClick (NASDAQ:  VCLK).

About ValueClick, Inc.

ValueClick, Inc. (NASDAQ: VCLK) is one of the world’s largest digital marketing companies. Through a unique combination of data, technology and services, ValueClick increases brand awareness and drives customer acquisition at scale for the world’s largest advertisers and maximizes advertising revenue for tens of thousands of online and mobile publishers. ValueClick’s brands include: Commission Junction, ValueClick Media, Dotomi, Greystripe, Mediaplex, Smarter.com, CouponMountain.com, Investopedia.com, and PriceRunner. The company is based in Westlake Village, California, and has offices in major advertising markets worldwide. For more information, please visit www.valueclick.com.

This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, the risk that market demand for on-line advertising in general, and performance based on-line advertising in particular, will not grow as rapidly as predicted, and the risk that legislation and governmental regulation could negatively impact the Company’s performance. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under “Risk Factors” and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including, but not limited to: its annual report on Form 10-K filed on February 29, 2012; recent quarterly reports on Form 10-Q; and other current reports on Form 8-K. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

Copyright Business Wire 2010

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