BRF - Brasil Foods SA (BRFS): Today's Featured Consumer Goods Loser

BRF - Brasil Foods ( BRFS) pushed the Consumer Goods sector lower today making it today's featured Consumer Goods loser. The sector as a whole closed the day down 0.6%. By the end of trading, BRF - Brasil Foods fell 69 cents (-3.6%) to $18.43 on average volume. Throughout the day, 2.3 million shares of BRF - Brasil Foods exchanged hands as compared to its average daily volume of 1.9 million shares. The stock ranged in price between $18.26-$18.64 after having opened the day at $18.52 as compared to the previous trading day's close of $19.12. Other company's within the Consumer Goods sector that declined today were: Shiner International ( BEST), down 15.9%, Tenneco ( TEN), down 14.6%, VeriFone Systems ( PAY), down 12.5%, and Tofutti Brands ( TOF), down 10.5%.

BRF - Brasil Foods S.A., together with its subsidiaries, engages in raising, producing, and slaughtering poultry, pork, and beef in Brazil and internationally. BRF - Brasil Foods has a market cap of $16.61 billion and is part of the food & beverage industry. Currently there are three analysts that rate BRF - Brasil Foods a buy, no analysts rate it a sell, and two rate it a hold.

TheStreet Ratings rates BRF - Brasil Foods as a buy. The company's strengths can be seen in multiple areas, such as its notable return on equity and largely solid financial position with reasonable debt levels by most measures. We feel these strengths outweigh the fact that the company has had lackluster performance in the stock itself.

On the positive front, Exceed Company ( EDS), up 74.9%, Entertainment Gaming Asia ( EGT), up 28.6%, Ever-Glory International Group ( EVK), up 15.1%, and Jones Soda Company ( JSDA), up 8.1%, were all gainers within the consumer goods sector with Church & Dwight Company ( CHD) being today's featured consumer goods sector winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider iShares Dow Jones US Cons Goods ( IYK) while those bearish on the consumer goods sector could consider ProShares Ultra Sht Consumer Goods ( SZK).