DIRECTV (DTV): Today's Featured Media Winner

DIRECTV ( DTV) pushed the Media industry higher today making it today's featured media winner. The industry as a whole closed the day down 0.6%. By the end of trading, DIRECTV rose 25 cents (0.5%) to $49.27 on light volume. Throughout the day, three million shares of DIRECTV exchanged hands as compared to its average daily volume of 5.5 million shares. The stock ranged in a price between $48.81-$49.33 after having opened the day at $49.03 as compared to the previous trading day's close of $49.02. Other companies within the Media industry that increased today were: Emmis Communications ( EMMS), up 18.3%, Digital Domain Media Group ( DDMG), up 13.8%, Beasley Broadcast Group ( BBGI), up 9.2%, and NTN Buzztime ( NTN), up 8.7%.

DIRECTV, Inc. provides digital television entertainment primarily in the United States and Latin America. It provides direct-to-home (DTH) digital television services, as well as multi-channel video programming distribution services under the DIRECTV and SKY brands. DIRECTV has a market cap of $32.8 billion and is part of the services sector. Currently there are 12 analysts that rate DIRECTV a buy, one analyst rates it a sell, and seven rate it a hold.

TheStreet Ratings rates DIRECTV as a buy. The company's strengths can be seen in multiple areas, such as its impressive record of earnings per share growth, compelling growth in net income, revenue growth, largely solid financial position with reasonable debt levels by most measures and increase in stock price during the past year. Although the company may harbor some minor weaknesses, we feel they are unlikely to have a significant impact on results.

On the negative front, Point.360 ( PTSX), down 12.9%, Peoples Educational Holdings ( PEDH), down 7.5%, LodgeNet Interactive Corporation ( LNET), down 6.9%, and Journal Communications ( JRN), down 6%, were all losers within the media industry with Focus Media ( FMCN) being today's media industry loser.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the media industry could consider PowerShares Dynamic Media ( PBS) while those bearish on the media industry could consider ProShares Ultra Sht Consumer Services ( SCC).

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