Crocs Inc. (CROX): Today's Featured Consumer Non-Durables Winner

Crocs ( CROX) pushed the Consumer Non-Durables industry higher today making it today's featured consumer non-durables winner. The industry as a whole was unchanged today. By the end of trading, Crocs rose 27 cents (1.4%) to $20.20 on average volume. Throughout the day, 1.9 million shares of Crocs exchanged hands as compared to its average daily volume of 2.2 million shares. The stock ranged in a price between $19.83-$20.31 after having opened the day at $19.96 as compared to the previous trading day's close of $19.93. Other companies within the Consumer Non-Durables industry that increased today were: Exceed Company ( EDS), up 74.9%, Ever-Glory International Group ( EVK), up 15.1%, Superior Uniform Group ( SGC), up 7.8%, and Mannatech ( MTEX), up 7.7%.

Crocs, Inc. and its subsidiaries engage in the design, development, manufacture, marketing, and distribution of footwear, apparel, and accessories for men, women, and children in the Americas, Europe, and Asia. The company primarily offers casual and athletic shoes, and shoe charms. Crocs has a market cap of $1.82 billion and is part of the consumer goods sector. Currently there are six analysts that rate Crocs a buy, no analysts rate it a sell, and two rate it a hold.

TheStreet Ratings rates Crocs as a buy. The company's strengths can be seen in multiple areas, such as its robust revenue growth, impressive record of earnings per share growth, compelling growth in net income, reasonable valuation levels and notable return on equity. We feel these strengths outweigh the fact that the company has had lackluster performance in the stock itself.

On the negative front, Shiner International ( BEST), down 15.9%, Fuwei Films Company ( FFHL), down 6.5%, K-Swiss ( KSWS), down 5.9%, and STR Holdings ( STRI), down 5.7%, were all losers within the consumer non-durables industry with International Paper ( IP) being today's consumer non-durables industry loser.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider Consumer Staples Select Sector SPDR ( XLP) while those bearish on the consumer non-durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).
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