NORTHAMPTON, Mass., April 30, 2012 /PRNewswire/ -- Once a year for the last 20 years, hundreds of visionary business and thought leaders, policy makers, investors, and nonprofits ambassadors gather at the Ceres conference to discuss the current state and future goals of sustainable business. And this year, Justmeans was proud to add social innovation to the agenda through the 2012 Social Innovation Awards. The Justmeans Social Innovation Awards exist to honor the global leaders from the business and nonprofit sectors that are tackling global issues through social innovation. Since the Social Innovation Awards launched in early 2009, they have recognized companies that have implemented groundbreaking strategies and programs that drive social and environmental responsibility and innovation. This year marked one of the most diverse years ever as applications came from over 17 countries on five continents and ranged in organizational size from the small startup nonprofit to the Fortune 100 company. Within this competitive application pool and through a two-stage evaluation process, judges narrowed the applicants down to 29 finalists. Justmeans founder and Chair of 3BL Media Martin Smith announced the winners at the 2012 Social Innovation Awards Ceremony: Best Social Investment Strategy Winner: Vestergaard Frandsen Best Employee Engagement Strategy Winner: Santander Brasil Best Use of New Media Winner: Stonyfield Best Online Report Winner: Nestle Waters North America Best Integrated Report Winner: SAP Best Stakeholder Engagement Winner: SAP Best Product Design Winner: Be Green Packaging, LLC Best Incorporation of Ethical Sourcing/Certification Winner:H.J. Heinz Company Most Strategic Use of Philanthropic Funds Winner: Hewlett-Packard Best Sustainability Performance Winner: Novo Nordisk Said Smith of the Awards, "This year was absolutely one of the most exciting the Social Innovation Awards has been a part of. As social innovation continues to grow its stronghold within the business and nonprofit community, it is fascinating to watch how different organizations are embracing it within their respective strategies. I look forward to seeing what changes in next year's competition."