LONDON, April 30, 2012 /PRNewswire/ -- UK spread better lands another first within industry with the use of a cutting-edge application to showcase its pricing technology IG Index, the UK's largest spread betting company, is launching an interactive advertising campaign in partnership with leading augmented reality app, Aurasma, to support its "superior execution" campaign. The campaign, which starts on 30 April, will feature print adverts in The Times, City A.M. and The Evening Standard that come to life when viewed using the free Aurasma app on a smartphone. The adverts will trigger one of three videos explaining how IG's industry-leading dealing platform technology provides its clients with faster dealing and better prices. Aurasma will allow consumers to interact with the video elements of the campaign, which aim to explain the fundamental elements behind IG's pricing technology. The campaign showcases an innovative use of technology within traditional advertising and also features the integrated use of search terms and videos throughout outdoor, print and online media placement. IG are also using digital escalator panels across the London Underground network and Executive channel advertising in office complexes to showcase the video content and interactive designs from the print campaign. Commenting on the campaign, Tim Hughes, Managing Director of IG Index, said: "We wanted to communicate how the technology behind our PureDeal platform consistently provides better prices for our clients. We chose augmented reality and Aurasma as both fit closely with our brand, as technology leaders within our fields. We think the result really brings to life and helps to demystify what sometimes can be a complex technical subject." Martina King, Managing Director of Aurasma, said: "We are really excited to be working with IG on this campaign. This innovative campaign exemplifies how Aurasma's cutting edge technology can enhance consumer interaction with traditional print ads, benefiting not only advertisers but industries too."