If you think you can close that deal without effective paper business cards, think again. The trick in the modern age, though, is to get the right card to the right customers. That means customizing your cards as needed and printing in small batches. For my money, Rhode Island-based Moo offers the best on-demand card and collateral solution out there. Need a basic yet cool card for that hot new prospect? Go to Moo's site, design your the card perfect for that lead and voila ... the cards show up in the mail. It's tremendous. For better results, I prefer to hire a designer to create a portfolio of design options for a Moo account. Upload your company logos and other material and cut, paste and customize as demanded. Clients keep cool cards. Moo is perfect way to make cool cards. You do the math.