As Madison Avenue legend David Ogilvy used to say: "The worst fault a salesman can commit is to be a bore." And in this distracted mobile age, oh baby, it is easy to be dull -- because let's face it, most deals still get done in the "boring room": that is, the conference room. Nip the sales snoozing in the bud with this surprisingly affordable top-end projector from Runco, a division of Planar Systems ( PLNR), The LS-1. Runco has served notice to traditional business projector makers such as Optoma, BenQ or ViewSonic by making probably the best conference room presentation tool at this price. So don't cry uncle at the $4K price tag. You are looking at a unit that performs on par with projectors 10 times the price. Seriously. And this unit produces what you need to get the zip factor up: a legit movie theater-quality image in a small conference room space. I found that the LS-1 offers no-questions-asked plug-and-play installation and a fantastic user experience. Plus, if you need to get fancy and bring in a professional projection tech to optimize the image, the LS-1 has most every possible image control. Also, the thing looks simply fantastic hanging from the ceiling. This projector is so good, don't be surprised if your clients hang out to watch bootleg copies of The Hunger Games after the big pitch session. It's not bad for the Super Bowl either.