Scripps Networks Interactive Inc (SNI): Today's Featured Media Loser

Scripps Networks Interactive ( SNI) pushed the Media industry lower today making it today's featured Media loser. The industry as a whole closed the day up 1%. By the end of trading, Scripps Networks Interactive fell 50 cents (-1%) to $50.76 on average volume. Throughout the day, 885,190 shares of Scripps Networks Interactive exchanged hands as compared to its average daily volume of one million shares. The stock ranged in price between $50.61-$51.49 after having opened the day at $51.36 as compared to the previous trading day's close of $51.26. Other company's within the Media industry that declined today were: Constant Contact ( CTCT), down 12.4%, Dex One ( DEXO), down 11.3%, Envoy Capital Group ( ECGI), down 8.7%, and Digital Cinema Destinations ( DCIN), down 6.2%.

Scripps Networks Interactive, Inc. operates as a lifestyle content company in the United States and internationally. It engages in the operation of television networks, including Home and Garden Television, Food Network, Travel Channel, DIY Network, Cooking Channel, and Great American Country. Scripps Networks Interactive has a market cap of $5.89 billion and is part of the services sector. The company has a P/E ratio of 17.3, below the average media industry P/E ratio of 19.8 and below the S&P 500 P/E ratio of 17.7. Shares are up 20.9% year to date as of the close of trading on Thursday. Currently there are six analysts that rate Scripps Networks Interactive a buy, no analysts rate it a sell, and 11 rate it a hold.

TheStreet Ratings rates Scripps Networks Interactive as a buy. The company's strengths can be seen in multiple areas, such as its impressive record of earnings per share growth, increase in net income, revenue growth, largely solid financial position with reasonable debt levels by most measures and notable return on equity. We feel these strengths outweigh the fact that the company has had lackluster performance in the stock itself.

On the positive front, Radio One ( ROIA), up 10%, Point.360 ( PTSX), up 7.7%, Radio One ( ROIAK), up 6.8%, and Focus Media ( FMCN), up 6.8%, were all gainers within the media industry with Time Warner ( TWX) being today's featured media industry winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the media industry could consider PowerShares Dynamic Media ( PBS) while those bearish on the media industry could consider ProShares Ultra Sht Consumer Services ( SCC).