PNC Financial Services Group ( PNC) pushed the Banking industry lower today making it today's featured Banking loser. The industry as a whole closed the day up 0.6%. By the end of trading, PNC Financial Services Group fell 49 cents (-0.7%) to $66.73 on average volume. Throughout the day, 3.4 million shares of PNC Financial Services Group exchanged hands as compared to its average daily volume of 3.5 million shares. The stock ranged in price between $66.53-$67.47 after having opened the day at $67.32 as compared to the previous trading day's close of $67.22. Other company's within the Banking industry that declined today were: Central Federal ( CFBK), down 13.8%, First M&F ( FMFC), down 10.2%, Southcoast Financial Corporation ( SOCB), down 9.9%, and Hancock Holding Company ( HBHC), down 8.7%. The PNC Financial Services Group, Inc. operates as a diversified financial services company in the United States and internationally. The company's Retail Banking segment provides deposit, lending, brokerage, investment management, and cash management services. PNC Financial Services Group has a market cap of $34.96 billion and is part of the financial sector. The company has a P/E ratio of 12, equal to the average banking industry P/E ratio and below the S&P 500 P/E ratio of 17.7. Shares are up 16.6% year to date as of the close of trading on Thursday. Currently there are 19 analysts that rate PNC Financial Services Group a buy, no analysts rate it a sell, and seven rate it a hold. TheStreet Ratings rates PNC Financial Services Group as a buy. The company's strengths can be seen in multiple areas, such as its expanding profit margins, attractive valuation levels and solid stock price performance. We feel these strengths outweigh the fact that the company has had somewhat disappointing return on equity.