Yum Brands Inc (YUM): Today's Featured Leisure Winner

Yum Brands ( YUM) pushed the Leisure industry higher today making it today's featured leisure winner. The industry as a whole closed the day up 0.2%. By the end of trading, Yum Brands rose 43 cents (0.6%) to $73.32 on light volume. Throughout the day, 2.2 million shares of Yum Brands exchanged hands as compared to its average daily volume of 3.7 million shares. The stock ranged in a price between $72.38-$73.53 after having opened the day at $72.95 as compared to the previous trading day's close of $72.89. Other companies within the Leisure industry that increased today were: Expedia ( EXPE), up 23.5%, Nathans Famous ( NATH), up 6.3%, Orbitz Worldwide ( OWW), up 5%, and Isle of Capri Casinos ( ISLE), up 4.7%.

YUM! Brands, Inc., together with its subsidiaries, operates as a quick service restaurant company in the United States and internationally. Yum Brands has a market cap of $33.48 billion and is part of the services sector. The company has a P/E ratio of 23.2, above the average leisure industry P/E ratio of 23 and above the S&P 500 P/E ratio of 17.7. Shares are up 23.5% year to date as of the close of trading on Thursday. Currently there are 15 analysts that rate Yum Brands a buy, no analysts rate it a sell, and five rate it a hold.

TheStreet Ratings rates Yum Brands as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, notable return on equity, solid stock price performance, impressive record of earnings per share growth and compelling growth in net income. We feel these strengths outweigh the fact that the company has had generally poor debt management on most measures that we evaluated.

On the negative front, Bluegreen Corporation ( BXG), down 12%, Pizza Inn Holdings ( PZZI), down 8.5%, Good Times Restaurants ( GTIM), down 8.5%, and Famous Dave's of America ( DAVE), down 7.8%, were all losers within the leisure industry with Marriott International ( MAR) being today's leisure industry loser.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the leisure industry could consider PowerShares Dynamic Leisure&Entert ( PEJ) while those bearish on the leisure industry could consider ProShares Ultra Sht Consumer Services ( SCC).
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