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NEW YORK ( TheStreet) -- Vitamin Shoppe (NYSE: VSI) hit a new 52-week high Friday as it is currently trading at $48.54, above its previous 52-week high of $48.39 with 94,953 shares traded as of 12:04 p.m. ET. Average volume has been 301,600 shares over the past 30 days. Vitamin Shoppe has a market cap of $1.4 billion and is part of the services sector and specialty retail industry. Shares are up 19% year to date as of the close of trading on Thursday. Vitamin Shoppe, Inc., through its subsidiaries, operates as a specialty retailer and direct marketer of nutritional products in the United States. The company has a P/E ratio of 31.2, equal to the average specialty retail industry P/E ratio and above the S&P 500 P/E ratio of 17.7.