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NEW YORK ( TheStreet) -- Alliance Data Systems Corporation (NYSE: ADS) hit a new 52-week high Friday as it is currently trading at $130.39, above its previous 52-week high of $130.34 with 140,853 shares traded as of 11:30 a.m. ET. Average volume has been 657,600 shares over the past 30 days. Alliance Data Systems has a market cap of $6.48 billion and is part of the services sector and diversified services industry. Shares are up 24.1% year to date as of the close of trading on Thursday. Alliance Data Systems Corporation provides data-driven and transaction-based marketing, and customer loyalty solutions primarily in the United States and Canada. The company has a P/E ratio of 22.2, below the average diversified services industry P/E ratio of 22.4 and above the S&P 500 P/E ratio of 17.7.