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NEW YORK ( TheStreet) -- Philip Morris International (NYSE: PM) hit a new 52-week high Friday as it is currently trading at $90.12, above its previous 52-week high of $90.10 with 1.8 million shares traded as of 11:30 a.m. ET. Average volume has been 5.4 million shares over the past 30 days. Philip Morris International has a market cap of $150.33 billion and is part of the consumer goods sector and tobacco industry. Shares are up 12.8% year to date as of the close of trading on Thursday. Philip Morris International Inc., through its subsidiaries, manufactures and sells cigarettes and other tobacco products. The company has a P/E ratio of 18, above the average tobacco industry P/E ratio of 17.4 and above the S&P 500 P/E ratio of 17.7.