Feminine, fun-loving Zooey Deschanel, whose signature blunt bangs and quirky vintage wardrobe have inspired style makeovers across the country, is joining Pantene’s growing list of A-list celebrity ambassadors. The Golden Globe and Grammy nominated performer will appear in the brand’s newest campaign supporting the Pantene Beautiful Lengths collection beginning in August 2012. Deschanel will appear in all elements of the brand’s holistic marketing campaign, including TV and print advertising, in-store displays, iMedia and public relations outreach.
Welcome our new girl Zooey Deschanel (Photo: Business Wire)
“I am so excited to be a part of the Pantene family. Anyone who knows me knows that I am really into hair. I’m a real girly girl and love doing my hair and experimenting with different styles,” said Deschanel. “Being a ‘Pantene girl’ has been a dream of mine since I was a little kid. It is really amazing to be representing the Pantene Beautiful Lengths Collection, the products are fantastic and Pantene also supports the Pantene Beautiful Lengths program which is a wonderful cause. Pantene is helping to provide confidence and beautiful real-hair wigs to women who have lost their hair due to cancer treatment; you can’t put a price on that.” Deschanel is well-known for her indie band She & Him and her roles in 500 Days of Summer and Elf. Recently, Deschanel stole all of our hearts with her hilariously loveable portrayal of Jess, the leading lady in FOX’s smash hit, New Girl. Deschanel’s talents don’t end there; she is also a co-creator and frequent contributor to the popular lifestyle blog Hello Giggles that provides funny, trendy, and inspirational content for thousands of readers every day. “Zooey is such a great fit for Pantene,” commented Kevin Crociata, Marketing Director of North American Hair Care at Procter & Gamble. “Her captivating personality and distinctive beauty make it hard not to like and relate to her. She is a breath of fresh air for the brand as she perfectly fits the fun side of Pantene. Additionally, her signature long, healthy looking hair is right on target for the Pantene Beautiful Lengths Collection, a line designed to give breakage protection to help women achieve long, strong hair.”