HARMONDSWORTH, England, April 27, 2012 /PRNewswire/ -- British Airways has upgraded its website, ba.com, with the addition of a completely new homepage. The ba.com homepage has been comprehensively redesigned to make it easier to use and navigate, as well as making it more inviting and accessible to customers. Striking imagery has been added throughout the page with clearer information on products, services and offers. Andy Newman, British Airways' ba.com manager, said: "First impressions count, which is why we've devoted so much time in making sure that our award-winning website is even better at engaging our customers, from the first click. "Ease of use is a key principle we bring to all our digital channels, so we've developed a new easier way of navigating around ba.com, with a clearer 'Manage My Booking' area and a better use of evocative destination images to help inspire customers and make the most of their trip." The last time major design changes were made to ba.com was in 2005. Over the past year, ba.com has been rolling out a series of continued improvements. This includes new ways of presenting flights to show the ticket costs across multiple cabins with information on what service, baggage allowance and dining options customers can enjoy. Design agency HUGE worked closely with ba.com on the design prototype of the new homepage through to the final agreed design, which was then built by the airline's in-house team. Newman continued: "British Airways is always striving to improve the customer experience and we want this excellence to begin with ba.com. We've started with the homepage and will continue to unveil the new look across ba.com as part of our continued investment in customer-focused digital channels." ba.com has also recently developed new ways to inspire customers to choose their flights, through Tripseeker, and the Holiday Finder. A lowest fares feature also enables customers to choose when to fly to destinations around the world, by searching for the lowest available fares.