CHICAGO (MainStreet) -- Is it possible to mix business with pleasure? Tupperware (TUP) built a multinational company based on that very proposition. By calling their sales events "parties" and distributing their products through pre-Facebook-era social networks, Tupperware pioneered the business model known as direct selling.Today, when more and more consumer products are bought online or at discount megastores, direct selling may seem like a holdover from the pre-digital past. But some small retail start-ups continue to choose direct selling as their distribution model. And in certain cases, the tough economic times actually helped fuel their growth.
|Tupperware built a multinational company based on direct selling. Does it work in an age of digital social media?|