Nu Skin ( NUS) pushed the Consumer Goods sector lower today making it today's featured Consumer Goods loser. The sector as a whole closed the day up 0.8%. By the end of trading, Nu Skin fell $4.27 (-7.1%) to $55.63 on heavy volume. Throughout the day, 2.7 million shares of Nu Skin exchanged hands as compared to its average daily volume of 750,200 shares. The stock ranged in price between $54.76-$60 after having opened the day at $59.90 as compared to the previous trading day's close of $59.90. Other company's within the Consumer Goods sector that declined today were: Gruma S.A.B. de C.V ( GMK), down 8.4%, Select Comfort Corporation ( SCSS), down 8.2%, Crocs ( CROX), down 8.1%, and Domtar ( UFS), down 6.7%. Nu Skin Enterprises, Inc. develops and distributes anti-aging personal care products and nutritional supplements worldwide. The company sells its personal care products under the Nu Skin brand; and nutritional supplements under the Pharmanex brand. Nu Skin has a market cap of $3.74 billion and is part of the consumer non-durables industry. The company has a P/E ratio of 24.9, equal to the average consumer non-durables industry P/E ratio and above the S&P 500 P/E ratio of 17.7. Shares are up 23.3% year to date as of the close of trading on Wednesday. Currently there are eight analysts that rate Nu Skin a buy, no analysts rate it a sell, and none rate it a hold. TheStreet Ratings rates Nu Skin as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, solid stock price performance, growth in earnings per share and increase in net income. We feel these strengths outweigh the fact that the company has had somewhat disappointing return on equity.