Whirlpool Corporation (WHR): Today's Featured Consumer Durables Loser

Whirlpool Corporation ( WHR) pushed the Consumer Durables industry lower today making it today's featured Consumer Durables loser. The industry as a whole closed the day up 0.4%. By the end of trading, Whirlpool Corporation fell $2.93 (-4.3%) to $65.96 on heavy volume. Throughout the day, 3.6 million shares of Whirlpool Corporation exchanged hands as compared to its average daily volume of 2.2 million shares. The stock ranged in price between $64.83-$69.62 after having opened the day at $67.89 as compared to the previous trading day's close of $68.89. Other company's within the Consumer Durables industry that declined today were: Select Comfort Corporation ( SCSS), down 8.2%, Cybex International ( CYBI), down 5.2%, Virco Manufacturing Corporation ( VIRC), down 4.7%, and Mattress Firm ( MFRM), down 4.4%.

Whirlpool Corporation engages in the manufacture and marketing of home appliances worldwide. Its principal products include laundry appliances, refrigerators and freezers, cooking appliances, dishwashers, mixers, and other portable household appliances. Whirlpool Corporation has a market cap of $5.1 billion and is part of the consumer goods sector. The company has a P/E ratio of 13.3, equal to the average consumer durables industry P/E ratio and below the S&P 500 P/E ratio of 17.7. Shares are up 39.8% year to date as of the close of trading on Wednesday. Currently there is one analyst that rates Whirlpool Corporation a buy, no analysts rate it a sell, and three rate it a hold.

TheStreet Ratings rates Whirlpool Corporation as a buy. The company's strengths can be seen in multiple areas, such as its increase in net income, attractive valuation levels, good cash flow from operations, growth in earnings per share and largely solid financial position with reasonable debt levels by most measures. We feel these strengths outweigh the fact that the company has had somewhat disappointing return on equity.

On the positive front, SGOCO Group ( SGOC), up 8.4%, LJ International ( JADE), up 5.8%, Cobra Electronics Corporation ( COBR), up 5.7%, and Chromcraft Revington ( CRC), up 5.6%, were all gainers within the consumer durables industry with Mattel ( MAT) being today's featured consumer durables industry winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer durables industry could consider Consumer Discretionary Sel Sec SPDR ( XLY) while those bearish on the consumer durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

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