McDonald's Corporation (MCD): Today's Featured Leisure Winner

McDonald's Corporation ( MCD) pushed the Leisure industry higher today making it today's featured leisure winner. The industry as a whole closed the day up 0.6%. By the end of trading, McDonald's Corporation rose 61 cents (0.6%) to $95.83 on average volume. Throughout the day, 4.7 million shares of McDonald's Corporation exchanged hands as compared to its average daily volume of 5.8 million shares. The stock ranged in a price between $94.94-$96.07 after having opened the day at $94.94 as compared to the previous trading day's close of $95.22. Other companies within the Leisure industry that increased today were: Caesars Entertainment ( CZR), up 9.8%, Dover Downs Gaming & Entertainment ( DDE), up 7.1%, Canterbury Park Holding Corporation ( CPHC), up 6.4%, and Century Casinos ( CNTY), up 4.9%.

McDonald's Corporation, together with its subsidiaries, franchises and operates McDonald's restaurants primarily in the United States, Europe, the Asia Pacific, the Middle East, and Africa. McDonald's Corporation has a market cap of $96.12 billion and is part of the services sector. The company has a P/E ratio of 17.7, equal to the average leisure industry P/E ratio and equal to the S&P 500 P/E ratio of 17.7. Shares are down 5.1% year to date as of the close of trading on Wednesday. Currently there are 17 analysts that rate McDonald's Corporation a buy, no analysts rate it a sell, and seven rate it a hold.

TheStreet Ratings rates McDonald's Corporation as a buy. The company's strengths can be seen in multiple areas, such as its solid stock price performance, growth in earnings per share, revenue growth, notable return on equity and good cash flow from operations. Although the company may harbor some minor weaknesses, we feel they are unlikely to have a significant impact on results.

On the negative front, Good Times Restaurants ( GTIM), down 17.4%, Famous Dave's of America ( DAVE), down 10%, Cosi ( COSI), down 7.9%, and Nevada Gold & Casinos ( UWN), down 6.9%, were all losers within the leisure industry with Six Flags Entertainment ( SIX) being today's leisure industry loser.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the leisure industry could consider PowerShares Dynamic Leisure&Entert ( PEJ) while those bearish on the leisure industry could consider ProShares Ultra Sht Consumer Services ( SCC).
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