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NEW YORK ( TheStreet) -- Primerica (NYSE: PRI) hit a new 52-week high Thursday as it is currently trading at $26.59, above its previous 52-week high of $26.57 with 100,564 shares traded as of 3:30 p.m. ET. Average volume has been 262,900 shares over the past 30 days. Primerica has a market cap of $1.71 billion and is part of the financial sector and insurance industry. Shares are up 13.3% year to date as of the close of trading on Wednesday. Primerica, Inc., together with its subsidiaries, distributes financial products to middle income households in the United States and Canada. The company operates in three segments: Term Life Insurance, Investment and Savings Products, and Corporate and Other Distributed Products. The company has a P/E ratio of 11.1, equal to the average insurance industry P/E ratio and below the S&P 500 P/E ratio of 17.7.